With a hard launch you're announcing Switchboard to everyone in your community.  After months of slowly building momentum, Santa Clara University was ready to tell their entire community about Switchboard, and their email made a huge splash.  By clearly explaining the purpose and value of Switchboard, providing a succinct, direct message to sign up and participate, and including helpful links and engaging video (originally produced by us at Switchboard), they adopted over 400 people, 60 new connections, and 32 new asks/offers in just 1 week.

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