Your community will learn about Switchboard in many ways: through word-of-mouth, emails from your office, and in-person events, for example. Your community also comes to the institution's website, often checking out the alumni relations pages and career center pages, so creating a page describing the Switchboard and providing a link to it helps organically adopt new users through a static page. While each institution has their own protocol for altering or adding institutional web pages, this is a simple step that yields positive results over time.

For ideas on what a Switchboard landing page can look like, below are excellent examples from some of our partners: