With a foundation now set in the first 6 months, months 7-12 serve to generate more momentum and progress and showcasing the Switchboard as a valuable place for the community to interact. Having had experience in adopting new users and generating content, think about those strategies, as well how months 7-12 align with the campus calendar, to inform your strategy in months 7-12.
Start off with simple goals for each month during this time. Simple goals with the Switchboard during this time are:
- 30 posts per month
- 85% response rate or better
- 75-100 new users per month
Input the goals above into the Goals section of Insights for accountability. If you want to add any other goals, numerical or otherwise, to shoot for each month, feel free to add those to your plan.
Look over the communications calendar, events calendar, and any other calendars that could impact growth of your Switchboard during this time and fit Switchboard promotion in as often as you can. Like in months 1-6, leveraging existing events is a tried and trued method of generating traction on your Switchboard, especially marquee annual events like graduation, alumni reunions, etc.
Once you have a sense of where Switchboard fits into the broader calendar, choosing how you use the places devoted to Switchboard is key. For each place in the calendar for Switchboard, consider using the follow strategies/methods:
- Designated, visible spot in a monthly e-newsletter
- Email to community (or segments of the community)
- In-person promotion (e.g. speaking in classrooms, regional alumni events, or a larger annual event)
- Social media posts
- Leveraging Switchboard student/alumni ambassadors
- Tailor communications to the time of the year to garner more community interest (e.g. graduation, upcoming holiday breaks, etc.)
- Partner with other departments to cast a wider net in the community (e.g. teaming up with communications/marketing to spread the word)
- Meet with stakeholders once a month to check on progress and make adjustments as necessary
- Establishing a routine of engagement on the Switchboard